Overview
Subject to validation
Data is only valuable when people understand the story behind it. Through real-world examples and practical projects, our program equips you with the skills to craft persuasive data stories that engage stakeholders, support decision-making, and drive meaningful results.
Starting in fall 2026.
Teaching Modality
Duration
Price
Award
Key benefits
Transform data into compelling stories
Learn how to communicate complex data clearly and confidently through engaging narratives that inform, influence, and inspire action.
Strengthen data-driven communication skills
Develop practical techniques for presenting insights to diverse audiences, from business leaders and decision-makers to clients, media, and the public.
Earn a professional credential from UEL
Expand your communication and data storytelling expertise while earning a professional certificate from one of the United Kingdom's leading career-focused universities.
Who should enroll?
In today's data-driven world, the ability to communicate insights effectively is just as important as the ability to analyze them. Our Professional & Executive Education program is designed for professionals who want to turn information into influence.
- Individuals looking to communicate data more effectively to stakeholders and leadership teams
- Professionals interested in improving their ability to translate complex information into clear, compelling, and actionable messages
- Managers and leaders who rely on data to support strategic planning and organizational performance
Have questions?
Got a question? Get in touch with us.
FAQs
What is the difference between data storytelling and data visualization?
Data visualization presents information through charts, graphs and other visual formats. Data storytelling combines evidence, visuals and narrative to explain why a finding matters and what the audience should understand or do next.
A data storytelling course therefore covers more than chart design. It also develops skills in context, structure and audience-focused communication.
Why is data storytelling important for organizations?
Analysis is less useful when decision-makers cannot understand or act on it. A data communication program can help professionals turn technical findings into clear messages, explain uncertainty and connect evidence to a business or policy question. Effective communication can improve understanding and alignment without oversimplifying the evidence.
Do I need to be a data analyst to learn data storytelling?
No. Managers, researchers, consultants, marketers, public-sector professionals and subject experts all need to communicate data insights effectively. You need to understand the evidence you are presenting, but data storytelling is also about identifying the central message, anticipating questions and explaining information in language that suits your audience.
How should a data story change for different audiences?
Different audiences need different levels of detail. Senior leaders may need the decision, risk and recommendation first, while technical colleagues may need more information about methods and limitations.
Public audiences may need unfamiliar terms explained and comparisons put into context. Data visualization training can help you choose formats and levels of detail that support understanding without changing the underlying facts.
How can data storytelling avoid misleading the audience?
An ethical data story should represent scale accurately, distinguish correlation from causation, acknowledge uncertainty and avoid selecting only evidence that supports a preferred conclusion. A data storytelling program should help you simplify communication without removing important qualifications that could change how the findings are understood.