Overview
Subject to validation
Build the skills to create compelling brand experiences in today’s fast-moving media landscape. Through our program, you’ll explore the evolving relationship between media, marketing, public relations, and digital communications, helping you develop the strategic and creative expertise needed to engage audiences across platforms and industries.
Start dates:
October 6: Online live session
Weeks 1 and 2: Asynchronous online learning (learn in your own time)
October 13: Chase Stadium (in person)
Weeks 3 and 4: Asynchronous online learning (learn in your own time)
November 3: Chase Stadium (in person)
Teaching Modality
Duration
Price
Award
Key benefits
Master integrated marketing communications
Learn how advertising, public relations, digital media, and branded content work together to create impactful campaigns that connect with today's audiences.
Apply theory to real-world practice
Learn from industry perspectives and practical examples while developing the strategic and creative skills needed to succeed in today's communications industry.
Earn a professional credential from UEL
Expand your communication and data storytelling expertise while earning a professional certificate from one of the United Kingdom's leading career-focused universities.
Who should enroll?
As media and marketing continue to evolve, organizations need professionals who can create integrated communication strategies that capture attention, build trust, and drive meaningful engagement. Our Professional & Executive Education program is designed for professionals looking to strengthen their strategic and creative communication skills.
- Individuals looking to develop the skills needed to succeed in today's fast-changing media and marketing landscape
- Professionals working in advertising, media, social media, or corporate communications
- Marketing, communications, and public relations professionals looking to expand their expertise
Have questions?
Got a question? Get in touch with us.
FAQs
What is the difference between marketing communications and digital marketing?
Marketing communications covers the messages and channels an organization uses to build awareness, reputation and customer relationships. Digital marketing focuses more specifically on connected platforms and online customer activity. A marketing communications program may include digital media, but it also considers advertising, public relations, brand voice and coordination across online and offline channels.
What does integrated marketing communications mean?
Integrated marketing communications means coordinating messages, audiences and channels so that people receive a consistent and purposeful brand experience. It does not require every channel to use identical content. Instead, teams adapt the execution while preserving the central promise, evidence and tone of the campaign.
How do public relations, advertising and media communications work together?
Advertising uses paid placements, public relations builds relationships and earned visibility, and media communications helps shape how information is produced and distributed across platforms. A media communications program helps learners understand these different functions and how they can support one strategy without confusing paid, owned, shared and earned activity.
How is artificial intelligence changing media and marketing communications?
Artificial intelligence (AI) can support research, content adaptation, audience analysis and campaign testing. However, it also creates risks involving misinformation, copyright, bias and loss of brand consistency. Digital communications training should therefore develop critical review as well as awareness of AI tools. Communicators remain responsible for accuracy, disclosure and the effect of a message, so AI-generated content must be reviewed carefully.
What career areas use marketing communications skills?
These skills are relevant to brand, advertising, public relations, content, social media, corporate communications, media planning and campaign management. A marketing communications program can broaden an existing role or provide a foundation for further study. Specialist roles may also require a portfolio, industry experience or platform-specific expertise.